Every individual who has used debit cards in his life must be familiar with the Visa and Mastercard. But, after the current Indian government took charge in 2014, they introduced a new kind of card called RuPay Card. The RuPay card only got popularity after its association with the “Pradhanmantri Jan Dhan Yojana“. Every Indian citizen who opened their account as per the PJDY scheme was offered a zero balance bank account and were given a RuPay Debit card that can be used at any ATM within India to withdraw the cash from their Jan Dhan Account.
Well, the usage of RuPay cards was not exactly similar to the Visa or MasterCard as there were few limitations. But, you must know these limitations were associated only with the Jan Dhan Account. If you use RuPay card with any other bank account, then it will function exactly similar to that of Visa or Mastercard.
RuPay card is India’s answer to the two currently dominant market transaction processing systems in the world i.e. Visa and MasterCard. Both these card networks are based in the USA and are now available across the world. Whereas, RuPay cards have not yet become so much popular. It was started by Indian Government under the aegis of National Payment Corporation of India (NPCI) with a motive of decreasing India’s dependency on foreign companies. This made India the 6th country in the world to have its own payment gateway system after US, Japan, China, Singapore, and Brazil.
Despite being exactly similar to the MasterCard and Visa, people still aren’t very comfortable with it because RuPay hasn’t yet formed its brand value. As soon as people become aware of it, they will hopefully start to rely more on RuPay than these foreign brands.
So, you must know that there is exactly no difference in the functionalities of a RuPay card. RuPay is just an Indian version of the card network which is started by the Indian government under the company National Payment Corporation of India. RuPay card was introduced due to following reasons:
- To have an own network in India and reduce the dependence of foreign companies.
- To reduce the outflow of precious Foreign Exchange Market.
- To Reduce cost to both banks and merchants( smaller integration fee)